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Get to the point with keywords. Most searches are only two or three words from experience at SEO Brighton, and if your keywords are longer than that, you may be more difficult to spot. Shorter is better. So, if you can eliminate unnecessary words, do it! Your goal is to be seen by as many people as you can, not describe everything you do in the keywords.

To optimize search engine performance a website should not be designed to rely on JavaScript. While Java is very common and can add lots of functionality to a site, it simply cannot be indexed as effectively as raw HTML. At Brighton SEO, we know there are also some visitors that will not turn on Java when they visit a site for the first time. A good website remains functional even if JavaScript is disabled.

Find someone else that is in the same industry as you and trade links. Offer to place their links on the back page of your newsletter as long as they are willing to do the same for you. This should bring more traffic to both websites with no investment or risk involved.

When optimizing a webpage for search engines, do not let keywords take up more than twenty percent of the page’s total content. This is a cumulative figure, including every keyword incorporated in the page. Primary keywords should not make up more than five percent of content, and secondary keywords should be limited to two or three percent.

Build an exceptional website. Before you do any SEO to get your website onto the first page of search results, ask yourself honestly whether your website really is one of the best 5 websites in the world on your chosen topic. If you can’t answer that question positively with confidence, then work on improving your website.

Understand that having a site that can only be viewed by people that have Flash installed will only decrease the amount of traffic to your site. This is one issue we try to avoid at Brighton SEO. Not everyone has that installed and many people that only have access to public computers will not be able to view your site.

While SEO is a pretty deep field with lots of esoteric subjects to learn, you can make some pretty impressive efforts with just a little study. Trying your own hand first will also make you a better judge of your SEO consultant’s performance if you hire one.

Whatever you do, avoid using images for your links both within your site and to outside pages. The engines love text and they love sites that have a lot of links. If you are placing your links in images then you are basically hiding them from the crawlers. Avoid it or your ranking will suffer.

Use outside resources to track your rank. This may seem like a simple thing to do on your own, but your rankings on the search engines change constantly. Using an outside resource usually means they will keep track of your rankings for a few hours or days, and report back to you where your average sits.

As stated in the beginning of this article, a company must include search engine optimization as part of their online marketing plan, if they are serious about their success and that is what we strive for at Brighton SEO. Using the tips in this article will help your website rank better and increase its traffic, which will help you reach your business goals.

Let Brighton SEO help you achieve success with your website and leave your competitors standing.