These commissary kitchens are sometimes also known as ghost kitchens shared kitchens or virtual kitchens with the delivery only food brands operating within them called virtual restaurants. Ghost kitchens aka virtual kitchens or cloud kitchens are in the most simple terms restaurants without a dining space built to focus solely on fulfilling online orders for delivery.
But the basic idea remains the same.
What are ghost or cloud kitchens. Qsr describes it well. From there you get your brand onto an app like ubereats or doordash and hopefully start getting customers. An off shoot of this rising trend is cloud kitchens also known as virtual dark or ghost kitchens.
Cloud kitchens are known by various names such as ghost kitchens shadow kitchens virtual or dark kitchens. As 3rd party delivery apps capture a large chunk of the 800 billion dollar restaurant industry restaurateurs are getting more and more savvy at adapting operations and using this changing landscape to their advantage. These are restaurants that do away with b r ick and mortar locations and focus only on takeaways.
Restaurants have an online presence and their food can be ordered through food aggregator apps or through the restaurant s own app but the restaurants themselves don t have dine in facilities. They are essentially food production facilities where dozens of restaurants rent space to prepare delivery optimized food items. Every invention is born out of necessity.
Unlike restaurants it does not need much investment or set up. Ghost restaurants are delivery only online restaurants that skip storefronts and deliver food straight to the customer. The success of food delivery has laid to the invention of a cloud kitchen or ghost kitchen.
Cloud or ghost kitchen is born out of the necessity of easing and simplifying the food delivery solutions. Some ghost kitchen startups like cloud kitchens believe the entire off premises volume could or will shift to delivery. What is a ghost kitchen.
Virtual also called cloud or ghost kitchens are stripped down commercial cooking spaces with no dine in option they give restaurants all the. Cloud kitchens are restaurants that only have kitchens. With a ghost kitchen you rent from a landlord at a facility like kitchens united or cloud kitchens usually located in densely populated areas.
Introducing cloud kitchens commercial facilities purpose built to produce food specifically for delivery. The global marketing agency wunderman thompson s article ghost kitchens covers the growing popularity of delivery first dining and the related growth of ghost kitchens which are also called cloud kitchens.